README.md
Andru MCP Server — Operational Empathy for B2B
19 stakeholder understanding tools for technical founders navigating high-stakes B2B interactions. ICP scoring, buyer persona simulation, competitive battlecards, MBTI-adapted messaging, deal classification, sales hiring blueprints, VC thesis matching, founder wellness, and pre-meeting briefs — built on 20 years of B2B sales pattern data.
Works immediately — no pipeline data required. Describe your product and Andru delivers stakeholder understanding in seconds. Run a full pipeline for empathy tuned to your specific market.
Installation
npm install -g mcp-server-andru-intelligence
Or run directly:
ANDRU_API_KEY=sk_live_... npx mcp-server-andru-intelligence
Configuration
Environment Variables
| Variable | Required | Default | Description |
|---|---|---|---|
ANDRU_API_KEY |
Yes | — | Your Andru Platform API key |
ANDRU_API_URL |
No | https://hs-andru-test.onrender.com |
API base URL |
Get your API key at platform.andru-ai.com/settings/api-keys.
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"andru-intelligence": {
"command": "npx",
"args": ["mcp-server-andru-intelligence"],
"env": {
"ANDRU_API_KEY": "sk_live_your_key_here"
}
}
}
}
Claude Code
claude mcp add andru-intelligence npx mcp-server-andru-intelligence \
--env ANDRU_API_KEY=sk_live_your_key_here
Available Tools
Qualification & Scoring
| Tool | What It Does | Latency |
|---|---|---|
get_icp_fit_score |
Tells you in seconds whether a company is worth your time — scores across 5 dimensions against who actually buys from you | <100ms |
batch_fit_score |
Score up to 50 companies at once — tier and score so you can rank a list in under a second | <500ms |
classify_opportunity |
Full read on a deal — fit score, persona match, risk flags, disqualification check, and a verdict: pursue, pause, or walk away | <200ms |
get_disqualification_signals |
Find out if you're wasting time on a deal that won't close — three layers of signal and a clear recommendation | <200ms |
Stakeholder Understanding
| Tool | What It Does | Latency |
|---|---|---|
get_persona_profile |
Look up who you're actually talking to — what they care about at 7 AM, why they'll say no, and exactly how to open | <50ms |
get_messaging_framework |
Get the exact words to use — MBTI-adapted so the analytical CTO and the results-driven VP Sales get different versions | <50ms |
get_competitive_positioning |
Battlecard for a specific competitor — where you win, where they'll attack, which questions to plant | <100ms |
get_evaluation_criteria |
Scores how well you match what a buyer needs — across pain coverage, outcome clarity, capability fit, and 3 more dimensions | <100ms |
Account & Pipeline
| Tool | What It Does | Latency |
|---|---|---|
get_account_plan |
Builds the account plan you'd normally spend a weekend on — stakeholder map, MEDDICC gaps, and the unified story | <100ms |
get_icp_profile |
Returns everything Andru knows about your ideal customer — all 5 intelligence layers and the patterns that predict churn | <100ms |
get_capability_profile |
Machine-readable snapshot of what your product does and who it's for — designed for buyer-side evaluation | <50ms |
Prospecting & Meetings
| Tool | What It Does | Latency |
|---|---|---|
discover_prospects |
Finds real companies showing the same buying signals your best customers showed — searches the web live | 15-30s |
get_pre_brief |
Pre-call prep so you don't walk in cold — talk track, discovery questions, anticipated objections, and the one thing to get done | 10-20s |
CRM Syndication
| Tool | What It Does | Latency |
|---|---|---|
get_syndication_status |
Shows whether your CRM has your current intelligence or is running on stale data | <200ms |
trigger_syndication |
Pushes latest intelligence into your CRM — detects which platforms are out of date and updates only what's stale | 5-15s |
Founder Tools
| Tool | What It Does | Latency |
|---|---|---|
get_sales_blueprint |
First sales hire blueprint — JD, comp model, interview questions, and 90-day ramp plan for the stage you're at | 10-20s |
get_thesis_match |
Match your company against VC investment theses — top 5 fits with reasoning for why each thesis applies | 10-20s |
get_founder_wellness |
Burnout risk assessment with recovery recommendations — because 54% of founders are severely stressed and 81% hide it | <200ms |
simulate_buyer_persona |
Practice your pitch against a simulated CFO, CTO, or VP Sales — get the objections before the real meeting | 5-15s |
CLI
All 19 tools are
Tools 19
get_icp_fit_scoreScores a company against 5 dimensions to determine if they are an ideal customer profile fit.batch_fit_scoreScores up to 50 companies at once to rank a list.classify_opportunityProvides a full read on a deal including fit score, persona match, risk flags, and a pursuit recommendation.get_disqualification_signalsIdentifies if a deal is unlikely to close with three layers of signal.get_persona_profileLooks up a buyer persona to understand their motivations and how to open a conversation.get_messaging_frameworkGenerates MBTI-adapted messaging frameworks for different buyer types.get_competitive_positioningCreates a battlecard for a specific competitor.get_evaluation_criteriaScores how well a product matches buyer needs across multiple dimensions.get_account_planBuilds an account plan including stakeholder mapping and MEDDICC gaps.get_icp_profileReturns intelligence layers and churn prediction patterns for your ideal customer.get_capability_profileProvides a machine-readable snapshot of product capabilities for buyer evaluation.discover_prospectsFinds companies showing buying signals similar to your best customers.get_pre_briefGenerates pre-call prep including talk tracks and discovery questions.get_syndication_statusChecks if CRM intelligence data is current or stale.trigger_syndicationPushes latest intelligence into your CRM.get_sales_blueprintProvides a first sales hire blueprint including JD and ramp plan.get_thesis_matchMatches company against VC investment theses.get_founder_wellnessAssesses burnout risk and provides recovery recommendations.simulate_buyer_personaSimulates a buyer persona to practice pitching and handling objections.Environment Variables
ANDRU_API_KEYrequiredYour Andru Platform API keyANDRU_API_URLAPI base URLTry it
→Score the following company list for ICP fit: [Company A, Company B, Company C].
→Simulate a conversation with a skeptical CTO and help me practice my pitch.
→Create a competitive battlecard for our product against [Competitor Name].
→Generate a pre-call brief for my upcoming meeting with a VP of Sales at a Series B startup.
→Build an account plan for [Account Name] including potential MEDDICC gaps.