Competitive intelligence for AI agents — see how LLMs rank your brand.
CompetLab MCP Server
Competitive intelligence for AI agents — see how LLMs rank your brand.
More B2B buyers are asking AI before they Google. CompetLab monitors competitors across 5 dimensions — including AI Visibility, which tracks how ChatGPT, Claude, and Gemini mention and rank brands. This MCP server gives your AI agent access to all of it: dashboards, historical data, alerts, and action plans. No other CI platform does this.
Supported Clients
Works with any MCP-compatible client:
Quick Start
Server URL: https://mcp.competlab.com/mcp
Transport: Streamable HTTP
Auth: API key via CL-API-Key header (or api_key query parameter)
Get your API key: app.competlab.com > Organization Settings > API Keys
Claude Code
claude mcp add --transport http \
--header "CL-API-Key: YOUR_COMPETLAB_API_KEY" \
competlab https://mcp.competlab.com/mcp
Cursor
Add to .cursor/mcp.json:
{
"mcpServers": {
"competlab": {
"url": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "YOUR_COMPETLAB_API_KEY"
}
}
}
}
VS Code
Add to .vscode/mcp.json:
{
"inputs": [
{
"type": "promptString",
"id": "competlab-api-key",
"description": "CompetLab API Key (starts with cl_live_)",
"password": true
}
],
"servers": {
"competlab": {
"type": "http",
"url": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "${input:competlab-api-key}"
}
}
}
}
Note: VS Code uses
"servers"(not"mcpServers") and supports secure input prompts via${input:id}.
Windsurf
Add to ~/.codeium/windsurf/mcp_config.json:
{
"mcpServers": {
"competlab": {
"serverUrl": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "YOUR_COMPETLAB_API_KEY"
}
}
}
}
Note: Windsurf uses
"serverUrl"(not"url").
Cline
Add to cline_mcp_settings.json (or configure via Cline UI > Installed > Advanced MCP Settings):
{
"mcpServers": {
"competlab": {
"url": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "YOUR_COMPETLAB_API_KEY"
},
"disabled": false
}
}
}
Claude Desktop / Claude Web
Claude Desktop and Claude Web only support URL-based auth (no custom headers). Use the api_key query parameter:
Go to Settings > MCP and add the server with this URL:
https://mcp.competlab.com/mcp?api_key=YOUR_COMPETLAB_API_KEY
See examples/ for ready-to-paste config files for each client.
What is CompetLab?
Competitive intelligence for the AI era. One platform, 5 dimensions, monitored automatically:
| Dimension | What It Tracks |
|---|---|
| Tech & Trust | Tech stacks, security headers (grade A-F), trust signals (24 signals in 4 categories), robots.txt AI bot blocking |
| Content | Sitemap analysis, content categorization (11 categories), URL changelog, content gaps |
| Positioning | Homepage messaging, value props, CTAs, target audience, differentiators |
| Pricing | Plans, billing models, free tiers, enterprise pricing, gap analysis |
| AI Visibility | How ChatGPT, Claude, and Gemini rank your brand vs competitors (AI Visibility Score 0-100) |
AI Visibility is what makes CompetLab unique — no other CI platform tracks how LLMs recommend brands in real time.
Start free trial (14 days, no credit card) | Learn more
Available Tools
10 groups. 24 tools. All read-only.
Projects & Competitors
| Tool | Description |
|---|---|
list_projects |
List all projects with status, co |
Tools (1)
list_projectsList all projects with status and competitor information.Environment Variables
CL-API-KeyrequiredAPI key obtained from CompetLab organization settings.Configuration
{"mcpServers": {"competlab": {"url": "https://mcp.competlab.com/mcp", "headers": {"CL-API-Key": "YOUR_COMPETLAB_API_KEY"}}}}