CompetLab MCP Server

1

Add it to Claude Code

Run this in a terminal.

Run in terminal
claude mcp add --transport http competlab-mcp-server "https://mcp.competlab.com/mcp?api_key=YOUR_COMPETLAB_API_KEY"
Required:CL-API-Key
README.md

Competitive intelligence for AI agents — see how LLMs rank your brand.

CompetLab MCP Server

Competitive intelligence for AI agents — see how LLMs rank your brand.

More B2B buyers are asking AI before they Google. CompetLab monitors competitors across 5 dimensions — including AI Visibility, which tracks how ChatGPT, Claude, and Gemini mention and rank brands. This MCP server gives your AI agent access to all of it: dashboards, historical data, alerts, and action plans. No other CI platform does this.

Supported Clients

Works with any MCP-compatible client:

Quick Start

Server URL: https://mcp.competlab.com/mcp Transport: Streamable HTTP Auth: API key via CL-API-Key header (or api_key query parameter)

Get your API key: app.competlab.com > Organization Settings > API Keys

Claude Code

claude mcp add --transport http \
  --header "CL-API-Key: YOUR_COMPETLAB_API_KEY" \
  competlab https://mcp.competlab.com/mcp

Cursor

Add to .cursor/mcp.json:

{
  "mcpServers": {
    "competlab": {
      "url": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "YOUR_COMPETLAB_API_KEY"
      }
    }
  }
}

VS Code

Add to .vscode/mcp.json:

{
  "inputs": [
    {
      "type": "promptString",
      "id": "competlab-api-key",
      "description": "CompetLab API Key (starts with cl_live_)",
      "password": true
    }
  ],
  "servers": {
    "competlab": {
      "type": "http",
      "url": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "${input:competlab-api-key}"
      }
    }
  }
}

Note: VS Code uses "servers" (not "mcpServers") and supports secure input prompts via ${input:id}.

Windsurf

Add to ~/.codeium/windsurf/mcp_config.json:

{
  "mcpServers": {
    "competlab": {
      "serverUrl": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "YOUR_COMPETLAB_API_KEY"
      }
    }
  }
}

Note: Windsurf uses "serverUrl" (not "url").

Cline

Add to cline_mcp_settings.json (or configure via Cline UI > Installed > Advanced MCP Settings):

{
  "mcpServers": {
    "competlab": {
      "url": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "YOUR_COMPETLAB_API_KEY"
      },
      "disabled": false
    }
  }
}

Claude Desktop / Claude Web

Claude Desktop and Claude Web only support URL-based auth (no custom headers). Use the api_key query parameter:

Go to Settings > MCP and add the server with this URL:

https://mcp.competlab.com/mcp?api_key=YOUR_COMPETLAB_API_KEY

See examples/ for ready-to-paste config files for each client.

What is CompetLab?

Competitive intelligence for the AI era. One platform, 5 dimensions, monitored automatically:

Dimension What It Tracks
Tech & Trust Tech stacks, security headers (grade A-F), trust signals (24 signals in 4 categories), robots.txt AI bot blocking
Content Sitemap analysis, content categorization (11 categories), URL changelog, content gaps
Positioning Homepage messaging, value props, CTAs, target audience, differentiators
Pricing Plans, billing models, free tiers, enterprise pricing, gap analysis
AI Visibility How ChatGPT, Claude, and Gemini rank your brand vs competitors (AI Visibility Score 0-100)

AI Visibility is what makes CompetLab unique — no other CI platform tracks how LLMs recommend brands in real time.

Start free trial (14 days, no credit card) | Learn more

Available Tools

10 groups. 24 tools. All read-only.

Projects & Competitors

Tool Description
list_projects List all projects with status, co

Tools (1)

list_projectsList all projects with status and competitor information.

Environment Variables

CL-API-KeyrequiredAPI key obtained from CompetLab organization settings.

Configuration

claude_desktop_config.json
{"mcpServers": {"competlab": {"url": "https://mcp.competlab.com/mcp", "headers": {"CL-API-Key": "YOUR_COMPETLAB_API_KEY"}}}}

Try it

List all my current projects and their status.
How does our brand's AI visibility score compare to our main competitors?
Check for any recent changes in our competitors' pricing models.
Analyze the content gaps between our website and our top competitor.

Frequently Asked Questions

What are the key features of CompetLab?

Tracks AI visibility across ChatGPT, Claude, and Gemini.. Monitors tech stacks and security headers.. Analyzes competitor pricing models and billing structures.. Tracks homepage messaging, value propositions, and CTAs.. Provides automated sitemap analysis and content gap identification..

What can I use CompetLab for?

Marketing teams tracking how LLMs recommend their brand versus competitors.. Product managers monitoring competitor pricing changes in real-time.. SEO specialists identifying content gaps based on competitor sitemaps.. Security teams auditing competitor tech stacks and trust signals..

How do I install CompetLab?

Install CompetLab by running: claude mcp add --transport http --header "CL-API-Key: YOUR_COMPETLAB_API_KEY" competlab https://mcp.competlab.com/mcp

What MCP clients work with CompetLab?

CompetLab works with any MCP-compatible client including Claude Desktop, Claude Code, Cursor, and other editors with MCP support.

Turn this server into reusable context

Keep CompetLab docs, env vars, and workflow notes in Conare so your agent carries them across sessions.

Need the old visual installer? Open Conare IDE.
Open Conare