README.md
Provides standardized brand guidelines and structured content templates
Marketing Brain MCP Server
A lightweight Model Context Protocol (MCP) server that acts as a "Marketing Brain," providing standardized brand guidelines and content templates.
Features
- Brand Voice Source of Truth: Exposes the core brand guidelines (Voice, Audience, Constraints) through a simple tool.
- Content Templates: Provides structured templates for common marketing assets (Blog, Email, Social).
- Extensible Design: Uses a file-based system. Add or edit Markdown files in the
data/directory to update strategies or add new ones without changing the code. - SSE Support: Ready for cloud deployment via Server-Sent Events (SSE).
Tools
`get_content_strategy`
Returns the brand guidelines combined with a specific asset template.
- Input:
asset_type(str) - e.g.,blog,email,social.
Project Structure
server.py: The FastMCP server application.data/brand_guidelines.md: The global brand identity.data/templates/: Folder containing individual template files (one.mdfile per template).
Installation & Usage
1. Cloud Deployment (Remote)
The server is optimized for deployment on platforms like Railway or Render.
Once deployed, you can connect your MCP client (like Claude Desktop) using the SSE endpoint:
{
"mcpServers": {
"marketing-brain": {
"url": "https://marketing-brain-mcp.railway.app/sse"
}
}
}
2. Local Development
Prerequisites
- Python 3.10+
pip install fastmcp
Running Locally (Stdio)
For local testing in your AI assistant:
fastmcp run server.py
Development Inspector
To test the tools in a web interface:
fastmcp dev server.py
3. Smithery
You can also install this server using the Smithery CLI:
npx -y @smithery/cli install github.com/Felipe-Cal/marketing-brain-mcp --client claude
License
MIT
Tools (1)
get_content_strategyReturns the brand guidelines combined with a specific asset template.Configuration
claude_desktop_config.json
{"mcpServers": {"marketing-brain": {"url": "https://marketing-brain-mcp.railway.app/sse"}}}Try it
→Get the content strategy for a new blog post.
→Can you provide the brand guidelines and template for an email campaign?
→Generate a social media post using the current brand voice and strategy.